Google Rolls Out More Effective Adwords Interface

Google has recently announced a new Adwords interface that we’ve had a chance to beta test and found it to be a vast improvement in managing single campaigns. 

The new Adwords interface was built in response to the Adwords user community who needed a method for getting their work done faster. Among the many new and improved feature set:

Faster Account Navigation

• Browse your campaigns and ad groups at once in a new account tree
• Compare performance easily by jumping between ad groups

 

 

 

Track Performance Efficiently

• Use Custom Graphs to chart trends in up to two metrics at once
• Filter your data to focus on the keywords that matter most

 

 

Find New Optimization Opportunities

• Use roll-up tabs to find your biggest opportunities for improvement
• Get new keyword ideas with easier access to search query reports
• Add negative keywords quickly to refine your targeting

 

 

 

Spend Less Time Making Changes

• Edit bids and keywords without loading a separate page
• Change keyword match types with a new drop-down menu
• Make bulk edits with just a few clicks

 

 

 

Get More Out of the Content Network

• Check your performance on individual sites on the new Networks tab
• Adjust your bids for different placements based on performance
• Exclude placements that aren’t working for you

 

 

 

 

The biggest time savers that we have found are the Account Tree, In-line Editing.  The Account Tree allows you to quickly navigate to any campaign or ad group from any page in your account.  In-line editing allows you to click & edit without having to navigate away from the page you’re on.  The Networks Tab is useful for comparing your ads’ performance on Google, search partner sites and the Google Content Network.

Google has listened to what Adwords clients need and has delivered very well.  If you do not have an Adwords account, sign up at http://adwords.google.com  – and then download our free white paper, Adwords Survival Guide.

**If you’re a marketing firm needing to manage multiples of Adwords accounts and ad groups for numerous clients, sorry but you will still need a more robust solution…

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