Pay Per Click Advertising

Pay per click advertising (SEM / Search Engine Marketing) consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level.
If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!
It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.

Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience.

There are several problems that the novice advertiser runs into.

Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:
Keyword grouping
Quality score
Ad relevancy
Click through rate management
Bid pricing

And many more…

It is very easy to max out your credit card on Pay Per Click Advertising and get nothing in return. The key is to obtain some quality information to be sure you’re not over-spending. We have prepared a white paper on the subject of optimizing your Pay-Per-Click campaign for better ROI — higher response (CTR / click-through rate), lower Cost Per Click (CPC), and TOTALLY FREE to you. We invite you to study it at no cost nor obligation whatsoever. We wish you the best in your pay-per-click marketing efforts.

Click here now to get our Adwords Survival Tips guide — lower your campaign costs and increase your click-through rate immediately.

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