Search Engine Optimization
Search engine optimization (SEO) refers to any efforts that are required to try and get your web site into the top rankings of Google (and others) search engine listing results when someone searches for your “keyword phrases”.
Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Gaining top ranking position is determined by a number of factors including proper SEO. As you shop for SEO services, you should be wary of claims to obtain top search engine ranking; perhaps the more important issue is maintaining top search engine ranking over time. The best way to achieve that is by being “relevant” to your niche’s conversation, rather than try to craft your website around Google’s latest algorithm. Good SEO — just like quality marketing in general — attempts to influence the market by what it contributes, rather than by tricking anyone.
Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps y0ur site’s buoyancy factor.
Business owners have big challenges when it comes to search engine optimization:
Often, Google doesn’t even know their site exists (this is VERY common)
- Even if Google does know about their site, it never shows up in search engine listings.
- Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
- Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!
All is not gloom and doom however! With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise, and SEO Part 2 for further discussion.
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