It is well known that blogging is a powerful tool to add to your business. A lot of people understand the importance of blogging but they can’t teach you how to do it. Many internet marketers are well versed in the “why’s” of blogging but they are not as clear on the “how’s” of this medium. For the inexperienced blogger, you may find it hard to get started and fear failing at your new venture. There is always an upside and the upside about blogging it is easy to learn and you get results relatively fast compared to other methods. Here are some hints you can use to ensure that your blog is successful and helps you bring in higher profits.

Adding an RSS Feed is critical to your blog. RSS simply means “Really Simple Syndication.” Many blogs are already equipped with RSS Feeds. Even though your blog most likely will have its own feed already, you can still use a third party’s RSS if you need to. If you decide to go with a third-party system that may give you more exposure then Feedburner, owned by Google, would be the best choice.

Having a feed helps your readers stay current with your writing without having to check your page every day to see if you have published something. Instead, they get notified through their chosen feed reader that you have posted and they can read your posts at their leisure.

Comment on other blogs. Posting to other blogs can do a lot to help your own blog get noticed. Leaving comments is an opportunity to publicize your own blog. Being a regular contributor to different blogs also establishes you as a real person with something to offer rather than someone who is just trying to sell something online. If you leave genuinely helpful or friendly comments, you will also get more links back to your own blog. Avoid making very general or pointless comments on other blogs. Quick “nice blog” comments are a good way to get labeled as a spammer. Say something in response to a post you’ve read and add something original to the discussion. The blog owner and his readers will then welcome your posts and you will also encourage them to link back to your site.

You can also make use of an Opt-In form and collect your visitors email addresses. This will allow you to contact them directly through e-mail (not the same thing has having a post e-mailed to them) when you have a new idea or need to get their feedback on something.

You must understand that there are millions of people who turn to the internet in search of answers that they want for whatever reason; you can be the one that helps them solve their problem or answer their question. Also, email marketing is very popular because it is the most stable business model on the internet.

Once you start a blog, you’ll soon find out that there are always ways to make it better. Don’t think of your blog as simply a way to earn money. It’s also an important way to network and get better known. A blog can also be a great way to gain high status in your niche, someone seen as an authority. As you build up your blog, you can increase the amount of traffic it brings, which will help you to make more money. So blogging can definitely bring you more money, something that all internet marketers would agree is a good thing!

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Who Are You? What Are You?

When one thinks in terms of marketing ANYTHING, you consider what your product does and who might it serve.  In the online world, this is absolutely crucial.  Determining your “niche” is the single most important decision you will make.  It’s so important that it’s page one on Google for a business that gets it right, and crash & burn for the business that gets it wrong.

I have seen clients try to create one website — usually because they are on a budget — and intend for that one website to be an umbrella for anyone who might stop by.  The marketing strategy here seems to be, “shove ‘em under the umbrella.”  You really can’t market to “anyone.”  As customers, do any of us want to be considered “anyone”?  Perhaps it’s telling that even umbrellas are not needed all the time; you would find an easier time to sell someone an umbrella when it’s raining than on a sunny day.  A cautionary note — any time you market online to “anyone,” you will surely fail, unless you have the budget of Google… in which case you would be, um, GOOGLE.

Sometimes, even things that appear related are vastly unrelated in Online Eyes…  For example, let’s say you’re an electrician and you want to advertise your electrical service.  But you also want to post tips on do-it-yourself electrical repair.  And sell an e-book about electrical home DIY projects.  And do some e-commerce on some parts you have in the warehouse that are gathering dust, but you figure SOMEONE would probably want to buy them…  And so on.  Can you see how terribly confusing this site is, not to mention it will probably sabotage and even cannibalize this company’s offline efforts…? 

This company would be better served to have several websites.  It’s possible that a few of their customers from each site would be interested in their other “products,” but not likely.  They would be better served to establish a separate customer base in each “niche.”  The added benefit of this strategy is that it creates multiple (healthy) income streams for a business that previously only had one.  

If the business could not afford to do that, then they might consider prioritizizing the different project ideas on the basis of which could generate cashflow most rapidly, and add in new sites as their investment pays off. 

These are one of the many strategies we advise our clients on, so their marketing expenses not only make sense, but make MONEY.  We believe websites should look good and earn revenue, not exist as an expense item on your balance sheet.

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