There are so many different ways to make more money and get more customers for your online/offline business. There are not many methods, if any really, that can effectively defeat your marketing list when it comes to lifetime value. The two components of internet marketing success are generating revenue, and then using leverage to increase revenue. The internet is a massively huge entity containing people of every interest imaginable. It’s like a flowing river that never stops. You’ll need to know where your customers are if you want to prevent them from being lost. In other words, you need to have their contact info so that you can follow up with them later on.

It’s not easy to maintain touch with someone when they visit your site, leave and never come back. If you want to have repeat sales and customers, then you’ll need to have their email addresses. This information allows you to market to them with your offers, provide content to them, or any other kinds of communications. If you create your list, it can evolve to be your most powerful income generator. You can almost guarantee yourself of never-ending traffic if you have this kind of contact with your market. You can almost always produce instant traffic to offers using your list. Just send out an email and watch them appear on your site. In this article we shall be discussing a few helpful tips so that your list building venture works out. If you want to know the latest craze in marketing have a look at this Fast Track Cash Bonus page.

List building goes hand in hand with traffic building. If you want to build a quality list, then your source of traffic should be high quality too. Traffic that is not targeted will result in list that is poor and unresponsive to your marketing. Your goal is “not” to have a list targeted to nothing. Your goal is to have a list targeted to what you offer. It’s all about having quality rather than quantity. You can find internet marketers making excellent incomes from targeted, small lists. On the other hand, there are many people who run newsletters/ezines and have thousands of subscribers but they’re not targeted. The primary concern is how resonsive a list is and not how big it is.

The ‘free offer’ you make to encourage sign-ups really does need to be a good quality offer. It could be an ebook, report or a video; whatever it may be, it has to be different from the rest. Find out why your free offer is valuable and unique, then be sure to tell people why it’s valuable and unique. Your free offer can be distinguished by being a good quality offer. E-courses do not work as well as they once did, they have lost their perceived value. Don’t be left behind as the newest online marketing techniques take the internet by storm. Get all the details at this Fast Track Cash page.

You can build interest in your offer by including videos or maybe an audio interview with an expert. Marketers have found unlimited ways to create great free offers that work. So when you find yours, then be sure to stick with it.

Overall, list building becomes easy when you know you’re taking the right steps. Giving good value and treating your list respectfully has its own rewards.

Further Reading:

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Additional Resources

• Advanced Internet Marketing Inc – The Best & Proven Social Marketing Strategies | Internet Marketing Tips
• 6 Benefits of Home Internet Marketing
• How Internet Marketers Can Quickly Create An E-Mail List | Internet Marketing Videos

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If you’ve been using the Internet for a while now, you know how the ‘sponsored ads’ appear in the search results in Google. These are nothing but paid ads called Google AdWords, where advertisers promote their products/services to reach their target audience. This is an effective platform you can use to get leads and customers for your business as well as to sell your own products. We will cover the advantages of using Google AdWords as well as how it can be used to give your internet business an edge in this article.

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If you want to create the most profitable ads, you have to split test them, something you can easily do with Google Adwords. Split testing is a crucial practice for anyone who wants to see how their ads are doing and create better ones. It was very hard and time consuming to know the relative performance of your ads before the time of the internet. When you use Adwords, however, you can easily compare different ads that are using the same keywords. When you get your results you can drop ads that are not giving you good results and write new ones that you also test, which becomes an ongoing process. You can increase your profits and conversions by this process of refining your ads and keeping the better ones. By testing your ads, you can avoid the problem of losing money on campaigns that aren’t performing well.

The fact that you can customize your budget is the second benefit to using Google AdWords. The exact amount you wish to spend on a click is also something you can customize. For instance, let’s say you set your daily spending limit to $10. Now once you reach clicks amounting to this figure, your ads will stop showing until the next day. A lot of advertisers chose to go with the flow and didn’t take advantage of this feature and ended up losing a lot of money with AdWords. You need to focus on obtaining a good ROI because you are basically making an investment.

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There is no limit to the types of products you can advertise using Adwords. There are so many people who use Google to search for all kinds of products, and getting those people to your site would certainly make you more money in sales. If you want to promote many different products, you can get started with affiliate programs that have hundreds of products in different markets to choose from. Whatever you want, you’ll be able to find it. The harder you work, the more money you’ll make. If you’ve never considered affiliate marketing, Clickbank is a good site to check out as it’s an affiliate network that’s a good one and great for novices. The thing that’s so great about affiliate product promotions is that customer service and having a website become unnecessary.

In conclusion, Google AdWords is the best solution if you wish to obtain quality visitors without having to wait too long for it. This is a highly organized advertising method that allows you complete control and the possibility of establishing your own budget. There is no better way to get instant traffic that results in sales.

Additional Resources

• The New PPC – Setting up Google Adwords Campaigns – Part 1 | Vince Ong
• Google Adwords for Your Law Practice
• Best Google Adwords Book | Wise Startup Blog

Technorati Tags: Ads, Advertisers, Benefit, budget, Buzz, Campaigns, Conversions, Google, Google Adwords, Internet Business, internet marketing, Marketing Community, Money, Muscle Building, Profits, Relative Performance, Search Google, Search Results, Showcase, Target Audience

It is well known that blogging is a powerful tool to add to your business. A lot of people understand the importance of blogging but they can’t teach you how to do it. Many internet marketers are well versed in the “why’s” of blogging but they are not as clear on the “how’s” of this medium. For the inexperienced blogger, you may find it hard to get started and fear failing at your new venture. There is always an upside and the upside about blogging it is easy to learn and you get results relatively fast compared to other methods. Here are some hints you can use to ensure that your blog is successful and helps you bring in higher profits.

Adding an RSS Feed is critical to your blog. RSS simply means “Really Simple Syndication.” Many blogs are already equipped with RSS Feeds. Even though your blog most likely will have its own feed already, you can still use a third party’s RSS if you need to. If you decide to go with a third-party system that may give you more exposure then Feedburner, owned by Google, would be the best choice.

Having a feed helps your readers stay current with your writing without having to check your page every day to see if you have published something. Instead, they get notified through their chosen feed reader that you have posted and they can read your posts at their leisure.

Comment on other blogs. Posting to other blogs can do a lot to help your own blog get noticed. Leaving comments is an opportunity to publicize your own blog. Being a regular contributor to different blogs also establishes you as a real person with something to offer rather than someone who is just trying to sell something online. If you leave genuinely helpful or friendly comments, you will also get more links back to your own blog. Avoid making very general or pointless comments on other blogs. Quick “nice blog” comments are a good way to get labeled as a spammer. Say something in response to a post you’ve read and add something original to the discussion. The blog owner and his readers will then welcome your posts and you will also encourage them to link back to your site.

You can also make use of an Opt-In form and collect your visitors email addresses. This will allow you to contact them directly through e-mail (not the same thing has having a post e-mailed to them) when you have a new idea or need to get their feedback on something.

You must understand that there are millions of people who turn to the internet in search of answers that they want for whatever reason; you can be the one that helps them solve their problem or answer their question. Also, email marketing is very popular because it is the most stable business model on the internet.

Once you start a blog, you’ll soon find out that there are always ways to make it better. Don’t think of your blog as simply a way to earn money. It’s also an important way to network and get better known. A blog can also be a great way to gain high status in your niche, someone seen as an authority. As you build up your blog, you can increase the amount of traffic it brings, which will help you to make more money. So blogging can definitely bring you more money, something that all internet marketers would agree is a good thing!

Affiliate Marketing

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Google has announced an update to their algorithm that they’re calling Caffeine because it’s faster than the current version of Google. This is good news, considering the number of pages in Google’s index is increasing at an exponential rate. I tested a few keywords in the new version and it definitely is faster — not that I thought the “old” Google was slow at all… Lol Google is still working out the bugs on Caffeine; their goal is to return similar results, but more depth to the results. You’ll notice that the Caffeine version returns more social media pages than the current version, but I honestly can’t say if this is by design (Google’s feeling that social media is more “relevant”), or just a the beta version working itself out. Also fewer images and videos embedded in the normal search, and again, it’s not clear if this is by design or not…

So far, I haven’t noticed a big difference in the results. But I invite you to check it out for yourself. Here’s the Caffeine sandbox if you’d like to plug in some keywords and compare your ranking to the current version of Google.

http://www2.sandbox.google.com/

Here’s some additional insight by Matt Cutts, senior engineer at Google, about the new algorithm.

Very useful information. The text is in German, but the interview itself is English language.

Additional Resources

• Facebook to reach 500 million users this week – Groovy Tube Digital Media
• Beginner’s Video Tutorial for Google Adsense | The WEST Program Blog
• 5 Useless Internet Marketing Tactics You Should Avoid | The Secrets to Make Exponential Income On The Internet

Technorati Tags: Additional Resources, Algorithm, Beta Version, Bugs, Caffeine, Current Version, English Language, Exponential Rate, Fast Search, Google, Google Adsense, Google Search, Images, Insight, internet marketing, Keywords, Lol, Marketing Tactics, Matt Cutts, Sandbox, Search Google, Senior Engineer, Video Tutorial, Www2

One of the most common marketing mistakes is not focusing your business on the needs of your prospects and customers.  Take an honest look at your website, your Yellow Pages advertising, magazine ads, etc.  Do you talk about your business or your customer?  As a basic rule, if more than three-quarters of your ad relates to benefits for your Customer or Client, your execution is good.  If most of your advertising concerns your business, your services, your features, your information (location, hours, etc.), then you are failing to be relevant to your Customer.  

Some of the greatest copywriters in the last 70 years have said this in many different ways, but it’s the same basic idea — focus on the sizzle and not the steak.  Focus on benefits, not features.  

People really want to know what’s the upside for them, especially when they are online searching for a solution to their problem.  Do your business a great service and focus on your Customer.  It will help your marketing tremendously.

If it’s too “close to home” to dissect your own marketing efforts, take a look through your Yellow Pages.  Are most of the ads describing the companies (location, hours, honors & accolades, their products or services), etc.?  I think you will find that nearly 100% of the ads you read are focused on the business and not on what the business can do for you, the potential customer.  

It has been said that Internet marketing is a lot like direct marketing; it is “me to you” communication.  This is true whether your website is focused on a B2B (business-to-business) model, B2C (business-to-consumer) model, or strictly informational with no commercial agenda.  It is very direct, personal communication.  Therefore, think in terms of your prpsective customer or client; in everything you create, imagine you are them.  What would you want to know?  

Now think in terms of your own copy (the content in your website or advertising).  After every line of copy, ask, “So what?” as it relates to your customer.  If you can pass the “so what” test at every line, you have something relevant to say to that prospect.

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One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. Or more to the point, there are a lot of “experts” who try to make it complicated. Aside from whatever motivation they might have to do that <COUGH: SELL THEIR STUFF>, online profits happen as the results of one simple equation –

Traffic + Conversion = Sales

– performed over & over & over again

There are MANY ways to get traffic (visitors) to your site and get them to take some action (convert) which will either result in more leads or (less frequently) result directly in more sales to your business.

So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. You don’t need to master the entire kitchen to make a grilled cheese sandwich, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:

Traffic Generation

1) Twitter is a highly effective means of targeting your niche and developing the conversation with your customers and prospects. There really is nothing like it. However, most businesses don’t know how to use it effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day (“What’s for lunch?”)… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.

2) Video marketing. This is still a very fast way to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.

3) Article marketing. This is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly to the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence, do that with many sentences in the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Conversion

1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”

2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.

If you have trademarked the term “whizbang,” then I apologize in advance.

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof –

• Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)
• Local artist went from three visitors a day to an average of 41 visitors a day
• International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy
• Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day — on the same traffic.

I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively.

I have written a definitive guide listing 750 traffic generation methods that’s available here. Choose one or two and do them effectively.

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