Google has recently announced a new Adwords interface that we’ve had a chance to beta test and found it to be a vast improvement in managing single campaigns. 

The new Adwords interface was built in response to the Adwords user community who needed a method for getting their work done faster. Among the many new and improved feature set:

Faster Account Navigation

• Browse your campaigns and ad groups at once in a new account tree
• Compare performance easily by jumping between ad groups

 

 

 

Track Performance Efficiently

• Use Custom Graphs to chart trends in up to two metrics at once
• Filter your data to focus on the keywords that matter most

 

 

Find New Optimization Opportunities

• Use roll-up tabs to find your biggest opportunities for improvement
• Get new keyword ideas with easier access to search query reports
• Add negative keywords quickly to refine your targeting

 

 

 

Spend Less Time Making Changes

• Edit bids and keywords without loading a separate page
• Change keyword match types with a new drop-down menu
• Make bulk edits with just a few clicks

 

 

 

Get More Out of the Content Network

• Check your performance on individual sites on the new Networks tab
• Adjust your bids for different placements based on performance
• Exclude placements that aren’t working for you

 

 

 

 

The biggest time savers that we have found are the Account Tree, In-line Editing.  The Account Tree allows you to quickly navigate to any campaign or ad group from any page in your account.  In-line editing allows you to click & edit without having to navigate away from the page you’re on.  The Networks Tab is useful for comparing your ads’ performance on Google, search partner sites and the Google Content Network.

Google has listened to what Adwords clients need and has delivered very well.  If you do not have an Adwords account, sign up at http://adwords.google.com  – and then download our free white paper, Adwords Survival Guide.

**If you’re a marketing firm needing to manage multiples of Adwords accounts and ad groups for numerous clients, sorry but you will still need a more robust solution…

Technorati Tags: Adwords Google, Adwords Management, Amp, Beta Test, Campaigns, Clients Need, Content Network, Custom Graphs, Drop Down Menu, Google, Google Adwords, Google Search, Keyword Ideas, Metrics, New Networks, Optimization, Pay Per Click, Placements, Query Reports, Search Engine Marketing, Search Partner, Survival Guide, Time Savers, Track Performance

As many of you know, the CoolHoodoo domain was sold some time ago and thus was born the Kinetics Web Pro website. There had been an interest in developing CoolHoodoo as a travel website focused on Bryce Canyon and Zion National Park.

As it turns out, Kinetics Web Pro got the job to develop the new CoolHoodoo site, and that’s what we did. We re-launched yesterday. Within about 20 minutes, people had found the site in Google and were commenting on the posts.

You may have previously heard of search marketing firms bragging that they got a Google rank within a few weeks or days — and on some rare keyword phrases — 20-30 minutes… But those results are typically on a brand NEW site with no Google history; Google rewards new sites with higher initial ranking.  Getting 20-minute rankings on a site that’s been around a while in a completely UNRELATED category…? Well, that’s like trying to tell your dog not to bark at the postal carrier.  It (usually) doesn’t work too well and takes a LONG time to re-train him.  Let’s just say we’re pretty happy about that.

We invite you to check out the new site.  Please  let us know if getting ranked in Google in 20 minutes would be good for YOUR business.

Technorati Tags: Google, Keywords, Page Rank, Search Engine Marketing, Search Engine Optimization, SEO, Video Marketing, YouTube

The announcement today that over a half million jobs were lost in the month of November is startling news, especially considering that since the start of the year 1.8 million Americans have lost their jobs.  The country has its highest unemployment rate since October 1993.  Unemployment has risen by .2 percent to 6.7 percent.  What this means for a business online?  If you don’t already have a comprehensive marketing campaign, then you need to get one NOW.

For most businesses, what you do not want is paid advertising.  Adwords are effective under extremely narrow circumstances.  Banner ads stopped working around the turn of the century.  Link exchanges are… pardon me while I stop laughing…

There are NUMEROUS ways you can market a business online using highly effective, proven strategies.  Kinetics Web Pro is expert at getting your site to the top of the search engines, and that’s a big part of any website’s monetary success.  We’re also expert at SEO content, a specific form of content designed to do well in the search engines AND add something of value to your site; if you’re still pumping out random words or repeating key phrases dozens of times on your pages, not only will your readers shun you, but Google will ban you.  Thank goodness for Google — don’t you just hate those sites that try those goofy “spammy” tactics?

Sometimes it’s in the worst of times that we find out what we’re made of, and that can be a very good thing.  Unfortunately, sometimes in the worst of times there are people who are out to prey on our weaknesses and sell us all types of things that really don’t serve our interests, but exploit our fears.

Kinetics Web Pro uses proven strategies that are time-tested and evergreen; they will work six months or two years from now, and keep on working.

If you pay attention to the news (and you should), you’re probably freaked out right about now.  Give yourself a minute to freak out, and then remember that the job of the news is to A) scare us (because it’s good for their ratings), and then inform us just enough to B) See A.

There IS a way out.  Sit down with us for five minutes and you’ll see we’re the real deal.  We’re here to help.  We’ll create an online investment that will help you grow your offline business.  And if you already have a website that has never made you money, we understand.  We hear that a lot.  It’s a lot better feeling knowing your little website is churning out hundreds or thousands of dollars a month in profit with very little effort on your part.  There will be a lot of people talking about unemployment today.  But let’s talk about you making some money — isn’t that a more pleasant conversation?  It’s certainly more productive.

Technorati Tags: Digital Marketing, E-Commerce, Economy, Marketing, Mobile Content, New Media, Online Marketing, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEO, Unemployment, Video Marketing, YouTube