hi, i am doing onpage and offpage optimization for my website but i want to know that What are the different way of SEO to come into Google First page. Can any seo expert help me?


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What are all the techniques we want to learn for becoming SEO Expert?

Which is best guide for learning SEO (Search Engine Optimization) ?

Give some links for learning advanced techniques with free of cost?

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In the next few days I am posting a brand new website that will primarly feature photography of a particular Canadian province. I am also planning to publish at least one photography poster featuring my work. With these elements in mind, is there a particular SEO tool that I really should work with(?) or is there a set of tools that are considered the absolute best and most valuable?

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In case you missed it, Google has just released a cool new set of tools on it’s search pages.

Go to Google and type in a search term — maybe even the main search term for YOUR business.

When the results come up, look under the Google logo to the left of the search box. Click “show options.”

Now look at the bottom of that list — click on the link, “Wonder Wheel.”

Now is when it gets very interesting…

Click any of the spokes on the wheel — you’ll dig deep into that niche and find some very interesting sub-niches related to the original search term.

This is a great way to get insight from Google on how it thinks about your niche… or perhaps give you some idea for additional content on your own website. ;)

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I just received an e-mail from a business owner who feels he has done all the right things in the last six months — he started a WordPress blog, assigned one of his employees to post to it a few times a week, optimized the site for SEO, created an opt-in box to capture e-mail leads, etc., but he’s not seen any traffic to speak of… a few visitors a day, no opt-in’s, no extra business, and nothing but expenses and bills to show for his efforts… and needless to say he’s frustrated, discouraged and at the point of giving up.  His results are actually very typical, but it doesn’t have to be that way.  Millions of websites are earning revenue for their businesses by following a few key strategies.

A few years ago, you could create an SEO-friendly website and the mere fact that it was optimized would attract traffic to your website, but that’s not enough anymore.  You must advertise or market the site.  

Before we move forward, I’ll state unequivocally that if your site is not optimized, you will suffer search engine rankings.  It’s part of building a professional website, and simply a matter of course that you need to pay attention to proper optimization of each page.  It would be like showing up at the opera in a dirty t-shirt and cut-off’s; it simply isn’t done if you want to be taken seriously.  Pay attention to the title of your page, as well as the description, keywords and especially the content.  Tag your images with relevant keywords.  Do all those things — especially if your keyword competes with less than 50,000 – 60,000 other web pages in Google’s index.  We commonly see the lack of optimization on home-made websites (made in a free editor), Flash sites (pretty but not very smart) and old websites (technically obsolete).  If you have a home-made, Flash or old website, it’s entirely possible to have a well optimized site, but you may have to work harder to get here than the guy with the WordPress blog.  WordPress sites are about as good as it gets for good SEO, and should be your model to emulate in your own web property.

More than simply optimizing your site for search engines, you must tell the world about your website.  There are simply too many pages on the Internet about your topic — too much noise for a page to simply “exist” and get any attention at all.  Time and again, you have heard me talk about “the conversation,” and that’s an image I’ll return to again here.  Think about a cocktail party.  If you are in the street outside the house, you could be the most relevant contributor in the world to the conversation; but unless you walk into the house and actually join the conversation, you’re not relevant.  You’re not even on the radar.  People don’t know you exist.  You are a mere murmur in a world that is shouting.

The Internet — and by extension, search engines — filter out pages for a number of reasons.  Spam content that contributes nothing gets thrown to the side of the road.  Good content with no volume is not found, and that is a true shame.  There are many ways to join the conversation.  If you have something to say — especially if you have something of substance to contribute — you have a responsibility to make yourself heard.  So get out there!  It’s time to be heard.

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Analyze this

In the dark ages of SEO (search engine optimization), everything was cloak and dagger, or more specifically, smoke and mirrors.  No matter how specific you asked a question of an SEO vendor, the answer you received was vague at best; you were probably even made to feel somewhat foolish for asking in the first place. 

The good news is, there have been reforms.  Reputable firms like Kinetics Web Pro are happy to share the results of their marketing efforts with their clients; read the traffic reports, see the sources of the inbound links, how long visitors are on the site, how much of the traffic is “new visits” and how much is repeat.

However, what most clients don’t pause to think about is that traffic from their own computers is being reflected in those numbers.  Most of us web marketers use Google Analytics for traffic reporting.  With Analytics, it’s very easy to “filter” the results so you won’t see your home computer or your company computers affecting your web traffic reporting.  This is especially useful during a launch (product launch or website launch), or if you publish a blog and you’re accessing your website frequently. 

Likewise, if you’re a local business, you’re targeting local traffic.  If you’re a plumber in Paris, Texas, you certainly don’t care if people are logging into your site from Paris, France, other than the obvious ego stroke that might provide.  

There are many other ways to modify the Analytics data so you get actual, useful results from the data it provides.

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Framed and Forgotten

I met a businessman recently who was lamenting that their website never gets any traffic.  It’s been on the Internet for five years and doesn’t receive more than a half dozen views a week.  This is, unfortunately, a common problem with small businesses.  The problem usually comes down to lack of content, irrelevancy (outdated content), or the design itself.  

In this gentleman’s case, it was the skeleton under the design. This company’s entire site was built with frames.  Frames are an outdated technology and basically death for SEO.  A much better option is to use div tags and CSS.  (All of Kinetics Web Pro’s sites are built in this manner, for OPTIMUM Google-friendliness.) 

You may be wondering, WHY are frames so bad for a website?  Search engines struggle with frames; they err by sending your visitors to the wrong page, or to a page without any real content.  The way a framed page is set up, there is a separate frame for the title, navigation, each element of the content, etc., plus a master frameset which is supposed to dictate the layout of the pages and provide that information to search engines.  The problem is, search engines can’t read frames, so only the non-frame content is returned as a “hit.”  If you’re thinking, “Wait a minute! If the whole page is made up of frames, WHAT non-frame content?”  You must be half Nerd; more on NOFRAME content in a moment…

A search engine thinks of these frames as separate pages.  Not only is it confusing to a search engine bot, but can you imagine how (for example) a title by itself is not very relevant to your overall site content, and how Google might penalize you for that?  Consider the title of this post — on its own, it wouldn’t seem very relevant to the ongoing conversation on this site about Digital Marketing, Search Engine Optimization, etc.  If Google can’t figure out what your site is about, your pages will suffer in ranking.

Some designers try to get around this by adding NOFRAMES tags to the master page, but this only partially solves the problem because many search engines do not support the use of metatags in this manner.  What the NOFRAMES tag does is describe the website to a search engine.  What results is the search engine returns the NOFRAMES result, NOT the content the user is searching for.  If you have ever searched for something on Google and been directed to a completely irrelevant page, you know how frustrating this is! 

Most browsers don’t even support frames, so your client will get a message like “Sorry! You need a frames-supported browser to view this site.”  That would be like your customer calling your business and getting a message, “Sorry. Your telephone is not compatible with our system.  Please call back later.”  

If you have a frame-based website, you are using a rotary dial phone in a digital phone era.  You really owe it to your business to check if the very technology supporting your site prevents it from communicating with the outside world.  If it’s a few years old, there’s a good chance that’s the case, as frames were the rage in web design for a period of time.  

The sooner you convert your site to CSS, the sooner it will start climbing in the search engines, and actually do its job of representing your business to your prospects.

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A funny thing happened on the way to Hoodoo

As many of you know, the CoolHoodoo domain was sold some time ago and thus was born the Kinetics Web Pro website. There had been an interest in developing CoolHoodoo as a travel website focused on Bryce Canyon and Zion National Park.

As it turns out, Kinetics Web Pro got the job to develop the new CoolHoodoo site, and that’s what we did. We re-launched yesterday. Within about 20 minutes, people had found the site in Google and were commenting on the posts.

You may have previously heard of search marketing firms bragging that they got a Google rank within a few weeks or days — and on some rare keyword phrases — 20-30 minutes… But those results are typically on a brand NEW site with no Google history; Google rewards new sites with higher initial ranking.  Getting 20-minute rankings on a site that’s been around a while in a completely UNRELATED category…? Well, that’s like trying to tell your dog not to bark at the postal carrier.  It (usually) doesn’t work too well and takes a LONG time to re-train him.  Let’s just say we’re pretty happy about that. :-)

We invite you to check out the new site.  Please  let us know if getting ranked in Google in 20 minutes would be good for YOUR business.

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Kinetics Web Pro premieres Theo Cartoons

We are proud to announce the premiere of Theo Cartoons, a Christian animation studio founded by Mike Joens, a former Dreamworks executive and his son Brandon Joens.  The animation and production values are fantastic and we encourage you to check it out — Theo, the Animated Theologian.

In this case, the client needed a quick release on the site for branding and marketing purposes, with a product launch coming in about 30-60 days; the site will undergo somewhat of a re-design at that time.

Here is the first video from the project –

Check back for more updates on this very interesting project.

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The announcement today that over a half million jobs were lost in the month of November is startling news, especially considering that since the start of the year 1.8 million Americans have lost their jobs.  The country has its highest unemployment rate since October 1993.  Unemployment has risen by .2 percent to 6.7 percent.  What this means for a business online?  If you don’t already have a comprehensive marketing campaign, then you need to get one NOW.

For most businesses, what you do not want is paid advertising.  Adwords are effective under extremely narrow circumstances.  Banner ads stopped working around the turn of the century.  Link exchanges are… pardon me while I stop laughing…

There are NUMEROUS ways you can market a business online using highly effective, proven strategies.  Kinetics Web Pro is expert at getting your site to the top of the search engines, and that’s a big part of any website’s monetary success.  We’re also expert at SEO content, a specific form of content designed to do well in the search engines AND add something of value to your site; if you’re still pumping out random words or repeating key phrases dozens of times on your pages, not only will your readers shun you, but Google will ban you.  Thank goodness for Google — don’t you just hate those sites that try those goofy “spammy” tactics?

Sometimes it’s in the worst of times that we find out what we’re made of, and that can be a very good thing.  Unfortunately, sometimes in the worst of times there are people who are out to prey on our weaknesses and sell us all types of things that really don’t serve our interests, but exploit our fears.

Kinetics Web Pro uses proven strategies that are time-tested and evergreen; they will work six months or two years from now, and keep on working.

If you pay attention to the news (and you should), you’re probably freaked out right about now.  Give yourself a minute to freak out, and then remember that the job of the news is to A) scare us (because it’s good for their ratings), and then inform us just enough to B) See A.

There IS a way out.  Sit down with us for five minutes and you’ll see we’re the real deal.  We’re here to help.  We’ll create an online investment that will help you grow your offline business.  And if you already have a website that has never made you money, we understand.  We hear that a lot.  It’s a lot better feeling knowing your little website is churning out hundreds or thousands of dollars a month in profit with very little effort on your part.  There will be a lot of people talking about unemployment today.  But let’s talk about you making some money — isn’t that a more pleasant conversation?  It’s certainly more productive.

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Google share now over 70%

Those who know me well know that I thought last year’s estimate of Google’s search share at 50% was a gross underestimate.  Well… seems like the data has finallly caught up to me, with the official Hitwise reporting Google search share now at 70.77%. 

Click here for details –

http://weblogs.hitwise.com/heather-dougherty/2008/08/googles_share_of_us_searches_h.html

We are very pleased about this from the standpoint that our pages and our clients’ sites are optimized with Google primarily in mind.  Maybe we’ll see some market competition from new search engine cuil — that remains to be seen.  In the meantime, Yahoo and MSN are getting their noses rubbed in the dirt.  Oh right, let’s not forget about the #4 engine Ask — yes they’re still around.

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Thank you and welcome!

Kinetics Web Pro optimizes your website so that it makes money for you — plain and simple. If you want to increase revenue to your brick & mortar business — whether it’s a store, restaurant or service-based business, retail or wholesale, commercial or residential — we can help. As private business owners since 1992, we have a passion for helping local businesses succeed to their fullest potential.

The best part about our strategies is that they scale with the size of your business, and can be turned on any time you like.

Perhaps you assume your site is increasing your foot traffic, because that’s what it’s supposed to do… but are you completely sure? What pages generate actual dollars for you? If you decided today that you want more cashflow tomorrow, how would you achieve that? Could you achieve that?

If you have already met with an “SEO guru” you have probably heard of them say “it’s all about numbers” and “gotta put ‘em in the funnel.” We don’t know about you, but we are not interested in the masses, the numbers, or squeezing our beloved customers through a funnel. There are very effective ways to attract more visitors to your site — and frankly, there are things that matter and things that don’t.

Your typical “SEO guru” will sell you the moon and hope that something works, but the truth is that the kind of Search Engine Optimization that most “gurus” push is like shooting a duck at a carnival… There are definite ways to win the SEO game, and our methods are not only Google-friendly (so you won’t get your site banned from Google), but highly effective and much less expensive than what the herd of “gurus” recommends.

What about “traffic”? We don’t even like the word “traffic.” When you think about it, your website is no different from your real-world store or restaurant or service-based business. You are not interested in the masses of people walking by (the traffic) — you are interested in those specific people who will be your customers. You want buyers. We specialize in finding your buyers and directing them to your site, and then give them a compelling reason to visit your real-world business today or tomorrow.

We tailor our solutions to each individual business — even competing pizza parlors next door to each other would receive much different recommendations. We take the time to ask questions and actually listen to the answers. Your feedback is what we use to direct our efforts.

So, what do you think? More money when you want it, from customers who will love what you offer, tailor made to your business needs… Sounds good? Let’s chat — the consultation is absolutely free, there is no obligation, and if you choose to hire us, we guarantee you’ll be satisfied with the results.

I look forward to earning your trust and your business. Call me today at 310-428-2050 to schedule a convenient time to chat, or feel free to use our contact form.

Sincerely,
John Flynn
Founder, Kinetics Web Pro

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