Despite the pessimism all around us, despite what the media tells us, people ARE still buying.  There is still an economy happening; even the reporters don’t seem to realize that they bought their suit somewhere, had it drycleaned somewhere, ate lunch somewhere, bought groceries, put gas in their vehicles, tires on their trucks, microphones in their hands, advertising to pay for their broadcasts, and so on.

People ARE still buying.  This is an important point to remember as a small business owner.  More than ever, you need to reach out to your customers.  Doing so will benefit you greatly.  Did you know that businesses who invest in their marketing in a recession grow 1,347% MORE than those who don’t? (source: McGraw-Hill).  Get serious about your marketing NOW, you will see immediate results in your cash flow.

Technorati Tags: Broadcasts, Cash Flow, Economy, Groceries, Important Point, Invest, Lunch, Marketing, Mcgraw Hill, Microphones, online marketing small business, Pessimism, Recession, small business marketing, Small Business Owner, Tires, Trucks, web marketing

Technorati Tags: broadcast media, Broadcast Television, Conversions, Customer One, direct marketing, internet marketing, marketing campaign, Marketing Content, Marketing One To One, one to one marketing, Online Marketing, Page Thanks, Radio Internet, SEO, SEO content, Suggestion Box, Thanks For Your Support, Vast Number, web marketing

I met a businessman recently who was lamenting that their website never gets any traffic.  It’s been on the Internet for five years and doesn’t receive more than a half dozen views a week.  This is, unfortunately, a common problem with small businesses.  The problem usually comes down to lack of content, irrelevancy (outdated content), or the design itself.  

In this gentleman’s case, it was the skeleton under the design. This company’s entire site was built with frames.  Frames are an outdated technology and basically death for SEO.  A much better option is to use div tags and CSS.  (All of Kinetics Web Pro’s sites are built in this manner, for OPTIMUM Google-friendliness.) 

You may be wondering, WHY are frames so bad for a website?  Search engines struggle with frames; they err by sending your visitors to the wrong page, or to a page without any real content.  The way a framed page is set up, there is a separate frame for the title, navigation, each element of the content, etc., plus a master frameset which is supposed to dictate the layout of the pages and provide that information to search engines.  The problem is, search engines can’t read frames, so only the non-frame content is returned as a “hit.”  If you’re thinking, “Wait a minute! If the whole page is made up of frames, WHAT non-frame content?”  You must be half Nerd; more on NOFRAME content in a moment…

A search engine thinks of these frames as separate pages.  Not only is it confusing to a search engine bot, but can you imagine how (for example) a title by itself is not very relevant to your overall site content, and how Google might penalize you for that?  Consider the title of this post — on its own, it wouldn’t seem very relevant to the ongoing conversation on this site about Digital Marketing, Search Engine Optimization, etc.  If Google can’t figure out what your site is about, your pages will suffer in ranking.

Some designers try to get around this by adding NOFRAMES tags to the master page, but this only partially solves the problem because many search engines do not support the use of metatags in this manner.  What the NOFRAMES tag does is describe the website to a search engine.  What results is the search engine returns the NOFRAMES result, NOT the content the user is searching for.  If you have ever searched for something on Google and been directed to a completely irrelevant page, you know how frustrating this is! 

Most browsers don’t even support frames, so your client will get a message like “Sorry! You need a frames-supported browser to view this site.”  That would be like your customer calling your business and getting a message, “Sorry. Your telephone is not compatible with our system.  Please call back later.”  

If you have a frame-based website, you are using a rotary dial phone in a digital phone era.  You really owe it to your business to check if the very technology supporting your site prevents it from communicating with the outside world.  If it’s a few years old, there’s a good chance that’s the case, as frames were the rage in web design for a period of time.  

The sooner you convert your site to CSS, the sooner it will start climbing in the search engines, and actually do its job of representing your business to your prospects.

Technorati Tags: Businessman, CSS, Digital Marketing, div tags, Frame Content, Frames, Frames Frames, Friendliness, Gentleman, Google, Marketing Optimization, Marketing Search Engine, Nerd, Noframes, Noframes Tags, Outdated Content, Outdated Technology, Outdated Tecnology, Relevant Conversation, Search Engine Optimization, Search Google, SEO, Separate Pages, Skeleton, Small Businesses, web marketing, Website Search Engines

Marketing your site does not have to be confusing,  overwhelming, or a never-ending expense without positive results. 

Some marketing companies try to dazzle you with their knowledge of technology and use geeky jargon with concepts they cannot clearly explain.   They keep you in the dark and charge you for services you may not even need.  If you don’t understand what they’re doing for you, how can you monitor their effectiveness?

At Kinetics Web Pro, sure we’re nerds – however, we’re nerds who speak your language. 

We know business, the bottom line, and investment versus expense. 

Let us increase your bottom line and grow your investment. 

Technorati Tags: web marketing

Since you’re reading this, you probably have a website that you need to market.  Or you’re about to create a website and think if you build it, sales are sure to follow.

The sad fact is, if you simply build a website, not much will happen.  Most sites get little (if any) traffic, and consequently, make no money. I assure you that’s due to lack of knowledge, not economics. 

Internet sales are up and growing, and more people are online than ever. If YOU are not finding your customer online, your competitor IS.

You absolutely CAN leverage your website to add income to your business. We will be HAPPY to help you do that.

How we market your website depends on a number of factors, including your client, timeframe and objectives. 

Let’s talk about your specific needs, and how we might WORK together.  Simply click the contact link on this page.  See you soon. 

Technorati Tags: web marketing

Kinetics Web Pro optimizes your website so that it makes money for you — plain and simple. If you want to increase revenue to your brick & mortar business — whether it’s a store, restaurant or service-based business, retail or wholesale, commercial or residential — we can help. As private business owners since 1992, we have a passion for helping local businesses succeed to their fullest potential.

The best part about our strategies is that they scale with the size of your business, and can be turned on any time you like.

Perhaps you assume your site is increasing your foot traffic, because that’s what it’s supposed to do… but are you completely sure? What pages generate actual dollars for you? If you decided today that you want more cashflow tomorrow, how would you achieve that? Could you achieve that?

If you have already met with an “SEO guru” you have probably heard of them say “it’s all about numbers” and “gotta put ‘em in the funnel.” We don’t know about you, but we are not interested in the masses, the numbers, or squeezing our beloved customers through a funnel. There are very effective ways to attract more visitors to your site — and frankly, there are things that matter and things that don’t.

Your typical “SEO guru” will sell you the moon and hope that something works, but the truth is that the kind of Search Engine Optimization that most “gurus” push is like shooting a duck at a carnival… There are definite ways to win the SEO game, and our methods are not only Google-friendly (so you won’t get your site banned from Google), but highly effective and much less expensive than what the herd of “gurus” recommends.

What about “traffic”? We don’t even like the word “traffic.” When you think about it, your website is no different from your real-world store or restaurant or service-based business. You are not interested in the masses of people walking by (the traffic) — you are interested in those specific people who will be your customers. You want buyers. We specialize in finding your buyers and directing them to your site, and then give them a compelling reason to visit your real-world business today or tomorrow.

We tailor our solutions to each individual business — even competing pizza parlors next door to each other would receive much different recommendations. We take the time to ask questions and actually listen to the answers. Your feedback is what we use to direct our efforts.

So, what do you think? More money when you want it, from customers who will love what you offer, tailor made to your business needs… Sounds good? Let’s chat — the consultation is absolutely free, there is no obligation, and if you choose to hire us, we guarantee you’ll be satisfied with the results.

I look forward to earning your trust and your business. Call me today at 310-428-2050 to schedule a convenient time to chat, or feel free to use our contact form.

Sincerely,
John Flynn
Founder, Kinetics Web Pro

Technorati Tags: best practices, Google, Organic Search, Search Engine Optimization, SEO, traffic conversion, web marketing, web monetization, website revenue, white hat