Technorati Tags: Ecommerce, Online Marketing Strategies, small business marketing, YouTube

As many of you know, the CoolHoodoo domain was sold some time ago and thus was born the Kinetics Web Pro website. There had been an interest in developing CoolHoodoo as a travel website focused on Bryce Canyon and Zion National Park.

As it turns out, Kinetics Web Pro got the job to develop the new CoolHoodoo site, and that’s what we did. We re-launched yesterday. Within about 20 minutes, people had found the site in Google and were commenting on the posts.

You may have previously heard of search marketing firms bragging that they got a Google rank within a few weeks or days — and on some rare keyword phrases — 20-30 minutes… But those results are typically on a brand NEW site with no Google history; Google rewards new sites with higher initial ranking.  Getting 20-minute rankings on a site that’s been around a while in a completely UNRELATED category…? Well, that’s like trying to tell your dog not to bark at the postal carrier.  It (usually) doesn’t work too well and takes a LONG time to re-train him.  Let’s just say we’re pretty happy about that.

We invite you to check out the new site.  Please  let us know if getting ranked in Google in 20 minutes would be good for YOUR business.

Technorati Tags: Google, Keywords, Page Rank, Search Engine Marketing, Search Engine Optimization, SEO, Video Marketing, YouTube

We are proud to announce the premiere of Theo Cartoons, a Christian animation studio founded by Mike Joens, a former Dreamworks executive and his son Brandon Joens.  The animation and production values are fantastic and we encourage you to check it out — Theo, the Animated Theologian.

In this case, the client needed a quick release on the site for branding and marketing purposes, with a product launch coming in about 30-60 days; the site will undergo somewhat of a re-design at that time.

Here is the first video from the project –

Check back for more updates on this very interesting project.

Technorati Tags: ALT tag marketing, CSS design, Google, META tag marketing, mobile media, Search Engine Optimization, Video Marketing, website design, Wordpress blog, Wordpress Thesis theme, YouTube

The announcement today that over a half million jobs were lost in the month of November is startling news, especially considering that since the start of the year 1.8 million Americans have lost their jobs.  The country has its highest unemployment rate since October 1993.  Unemployment has risen by .2 percent to 6.7 percent.  What this means for a business online?  If you don’t already have a comprehensive marketing campaign, then you need to get one NOW.

For most businesses, what you do not want is paid advertising.  Adwords are effective under extremely narrow circumstances.  Banner ads stopped working around the turn of the century.  Link exchanges are… pardon me while I stop laughing…

There are NUMEROUS ways you can market a business online using highly effective, proven strategies.  Kinetics Web Pro is expert at getting your site to the top of the search engines, and that’s a big part of any website’s monetary success.  We’re also expert at SEO content, a specific form of content designed to do well in the search engines AND add something of value to your site; if you’re still pumping out random words or repeating key phrases dozens of times on your pages, not only will your readers shun you, but Google will ban you.  Thank goodness for Google — don’t you just hate those sites that try those goofy “spammy” tactics?

Sometimes it’s in the worst of times that we find out what we’re made of, and that can be a very good thing.  Unfortunately, sometimes in the worst of times there are people who are out to prey on our weaknesses and sell us all types of things that really don’t serve our interests, but exploit our fears.

Kinetics Web Pro uses proven strategies that are time-tested and evergreen; they will work six months or two years from now, and keep on working.

If you pay attention to the news (and you should), you’re probably freaked out right about now.  Give yourself a minute to freak out, and then remember that the job of the news is to A) scare us (because it’s good for their ratings), and then inform us just enough to B) See A.

There IS a way out.  Sit down with us for five minutes and you’ll see we’re the real deal.  We’re here to help.  We’ll create an online investment that will help you grow your offline business.  And if you already have a website that has never made you money, we understand.  We hear that a lot.  It’s a lot better feeling knowing your little website is churning out hundreds or thousands of dollars a month in profit with very little effort on your part.  There will be a lot of people talking about unemployment today.  But let’s talk about you making some money — isn’t that a more pleasant conversation?  It’s certainly more productive.

Technorati Tags: Digital Marketing, E-Commerce, Economy, Marketing, Mobile Content, New Media, Online Marketing, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEO, Unemployment, Video Marketing, YouTube

Big news from YouTube on Wednesday — they announced new Pay Per Click (PPC) advertising. YouTube is the #2 search engine and the #3 most visited website in the world; to be able to reach that audience on a KEYWORD LEVEL is a fantastic opportunity for marketers.

YouTube Pay Per Click works much the same way as Google Adwords, and actually interfaces with your Google account for billing purposes. You choose keywords that relate to your campaign / promotion and decide how much you’re willing to spend per click, as well as how much you cap your per-day spending. You also write an ad like you do with Adwords. But then you also pick a video to display to the viewer once they click on your ad.

Here’s a step by step overview of how you would do it…

Log in to YouTube and select whether you want o promote an individual video or your whole channel. Hint: Kinetics Web Pro says it’s better to create individual campaigns for each video because you can target keywords more specifically (thereby lowering your ad expenditure) and reach a more qualified prospect (thereby increasing your conversion), plus you have that many more videos / ads “working” for you.

Choose a video with a definite call to action at the end (“Visit my site at KineticsWebPro.com”) and a reason why the viewer should do what you’re asking — some kind of incentive like free information, a discount on services, a coupon, etc.

Write your ad — similar to Adwords, you get 3 lines with the first line at 25 characters and the next two at 35 characters. UNLIKE Adwords, you won’t see a “display URL” or “destination URL” because people who click on your ad will go to your video page, not an outside site. Hint: remember what we said about that call to action — pretty crucial!

Choose your keywords or search terms you want to place a bid on. The system will display all the keyword phrases you used when you uploaded your video, and it will even suggest a few others. If you bid high enough, your ad will appear any time someone searches for these keywords on YouTube. Million dollar hint: target, target, target! You’re looking for one specific person hundreds of times, not hundreds of people. (If you take that to heart, you probably just saved you enough money to run your next campaign for free with that tip.)

Set your daily budget and your maximum cost per click. It’ s a click not a promise to watch your video, so make sure your content is interesting from the first frame.

Exciting news from YouTube. Paid traffic is one resource to consider in your arsenal of marketing your website, but there are NUMEROUS organic marketing methods that Kinetics Web Pro is expert in using, and we invite you to read through this website for more information, and join our mailing list for regular updates.

Technorati Tags: Pay Per Click, YouTube